What is Branding Photography? Let’s Dive In!
Hi there! So you are an entrepreneur, and you are looking to increase your business. Maybe you’ve been researching how to create a brand that stands out from your competition. And you’ve heard people talking about branding photography but you’re not sure what branding photography is all about? Well, grab a cup of your favorite brew, sit back, and let’s chat about what makes branding photography different to headshots.
So, What Exactly is Branding Photography?
Imagine your brand is a delicious cake (stay with me here). Think of branding photography as the icing that makes your cake not just tasty but irresistibly gorgeous! It’s also what makes your cake uniquely yours. No one else will decorate their cake exactly how you choose to decorate yours. It’s all about creating a visual story that captures the essence of you and your business. These aren’t just regular photos; they’re images that showcase your personality, values, and the unique way you do business.
Why Do I Need Branding Photography?
Great question! Let’s break it down:
- First Impressions Matter: You know that saying, “You never get a second chance to make a first impression”? Well, it’s true. Let’s think about the message generic stock photos convey, vs. what a bunch of poorly-lit and framed selfies make vs. high-quality, professional photos. Which type of photos do you think will help your brand stand out and attract your ideal clients?
- Consistency is Key: Branding photography ensures that all your visuals – from your website to your social media – look cohesive and polished. They all have the same style and communicate the same message. And the message they communicate it the one you want.
- Storytelling Power: Have you ever heard of the picture-superiority effect? It refers to the fact that people tend to remember pictures better than words. With branding photography, you can visually narrate your brand’s journey, mission, and the experience you offer, creating a memorable message. Read more about the picture-superiority effect HERE
Let’s take a psychotherapist website, for example. Website one uses all stock photos or no photos at all. There is no sense of familiarity or trust being created. On the second website, they have custom photography. You can see the warmth and professionalism of the therapist you’ll be working with.
Take, for example, one of my clients. Below is her website. You can see her warm expression and inviting body language.
Here are some more images from my session with Sarika Lalchan
You can see Sarika Lalchan beautiful website HERE
Common Questions About Branding Photography
1. What’s the Difference Between Branding Photography and Regular Headshots?
Great question! While headshots are typically head-and-shoulder portraits of you looking your best, branding photography goes a step further. It includes lifestyle shots (think action photos) of how your clients would see you or the service you provide, as well as images of your workspace and or products. It’s a more all-encompassing approach to showcasing your brand.
2. Do I Need Professional Photos? Can’t I Use My Phone?
Sure, your phone camera is pretty great, but there’s a world of difference between a quick selfie and a professionally crafted image. When you work with a professional photographer they will know how to capture your best angles, choose the correct lighting, and craft a mood to make you and your brand look fantastic. And the truth is, people can tell when it’s a selfie vs. a professional photo and make subconscious judgments accordingly.
3. How Do I Prepare for a Branding Photography Session?
Preparing is crucial for success. Know what your brand is and what you want it to say. Talk to your photographer about this so together you can come up with ideas for shots. Plan your outfits, choose locations that resonate with your brand, and consider bringing some props. And don’t worry, a good photographer will guide you through the process and make suggestions.
Fun Tips to Make Your Branding Photoshoot a Success
- Be Yourself: Authenticity shines through the lens. Be relaxed and show your true personality.
- Mix It Up: Incorporate a variety of shots – candid moments, detailed shots of your products, and behind-the-scenes images.
- Play with Colors: Choose colors that reflect your brand’s vibe and make your photos pop.
- Have Fun: Seriously, it’s a fun process! Enjoy it, and the positive energy will reflect in your photos.
Wrapping It Up
Branding photography is more than just pictures; it’s a visual representation of your brands core message. It’s about connecting with your audience, building trust, and standing out in a crowded marketplace. If you’ve been hesitant to invest in branding photography, don’t be. It’s time to take the plunge!
Ready to give your brand the visual makeover it deserves? Let’s chat and create something amazing together! 📸✨
Are you interested in working together? Want more information? Click HERE for more about my branding photography sessions.
Sessions are available by appointment only.
Please call (647) 561-0118 or e-mail ellahrika@gmail.com to book your session.
Carla Morgado
With a charming studio located in Milton On and serving Toronto, Mississauga, Brampton, Oakville, Burlington, Georgetown and Halton Hills
